Attitudes, Opinions and Behaviors of Brasov's People Regarding Fast Food Products

Introduction

Given that today the emphasis is mainly on health and healthy eating, there is a high emphasis on the products people purchase for consumption.

The objective of this investigation is to determine consumer attitudes to products fast food from McDonald’s (qualities and trump cards that determine the consumer into buying products and reasons which would lead not to eat), the existence of non-consumer and blurring the purchase decision makers.

In order to obtain relevant information, will choose a representative sample to be questioned. This will get the views of prospective consumers of fast food products.

This research aims to find out the opinions and attitudes regarding unhealthy food from McDonald’s restaurants, given that it speaks more and more about a healthy food and is increasingly criticized by food fast food considered unhealthy, for which many people have a suspicion.

They consider that the products are always fresh, some do not like these products, and for others it is recommended by doctors not to consume these products because they may affect health.

Most people are convinced that fast food products containing a large number of calories, which causes them not to consume these products and, thus, fast-food restaurant comes to slowly create a negative image on offer.

Although some do not consider these products very healthy, however, rely on their consumption, because eating them involves a very short time.

It is obvious today that the world is in constant activity, the time assigned for lunch is very short and, therefore, fast food restaurants have the advantage of fast food consumption.

Chapter 2: The objectives of research

BASIC ISSUES QUESTIONS RESEARCH OBJECTIVES

1. VIEWS OF CITIZENS OF BRASOV ABOUT SERVICES MEET AT MCDONALD’S 1. To what extent consumers are satisfied with the McDrive service?

2. Do Brasov’s citizens use the McDrive service? 1. Identifying the extent to which consumers are satisfied with the service anf determining the share of citizens of Brasov who are using McDrive service.

1. Are the citizens from brasov delighted that thay can buy fast food products to go?

2. The extent to which consumers use this service? 2. Determining whether Brasov's citizens are used to purchase service package of fast food products.

1. How satisfied are Brasov's citizens of this local services at a birthday celebration? 3. Identifying the extent to which Brasov's citizens are satisfied by the services offered at McDonald’s for a birthday celebration

2. BRASOV'S CITIZENS CONSUMPTION 1. How many of Brasov’s people eat fast food? 4. Determining the number of citizens of Brasov who consume fast food products.

1. How often are fast food products consumed? 5. Identify the extent of the citizens of Brasov buying fast food products.

1. What fast food products are prefered?

6. Identification of products preferred by consumers.

1. What determines consumers to purchase fast food?

2. What are the factors that determines Brasov’citizens not to eat fast food? 7.Identify the reasons underlying the decision of the people from Brasov to consume or not fast food.

3. VIEWS OF PEOPLE IN BRASOV ON OFFER AT MCDONALD’S PRODUCTS 1. What do people from Brasov thinks about fast food products? 8. Identifying consumer opinions about fast food products.

1. To what extent are the citizens of Brasov satisfied from fast food products?

2. Brasov’s citizens have confidence in the quality of fast food? 9. Identifying the extent to which citizens from Brasov are satisfied with products and services at a fast food.

1. What image has the fast-food restaurant created on the citizens of Brasov? 10. Establish consumer opinions about the image created by the fast food restaurant.

1. What do consumers think about the prices?

2. What do consumers think about quality / price ratio 11. Identifying consumer opinions about fast food prices.

4. BRAND IMAGE 1. To what extent consumers are influenced by advertisements to promote products? 12. Identifying the extent to which citizens of Brasov are influenced by advertisements promoting products.

5. OPINIONS ON LOCATING RESTAURANTS 1. Brasov citizens are satisfied with the location of McDonald’s restaurants?

2. Citizens of Brasov consider it necessary to open more McDonald’s restaurants in their town? 13. Establish people’s views about the location and number of McDonald’s restaurants in their town.

6. CONSUMER CHARACTERIZATION 1. How old are the consumers?

2. The consumers are males or females?

3. What are the incomes of fast food consumers? 1.Brasov consumer classification by age, gender, occupation, income.