Introducere în Comunicare

Curs
8/10 (1 vot)
Domeniu: Comunicare
Conține 7 fișiere: pptx
Pagini : 165 în total
Mărime: 14.97MB (arhivat)
Cost: Gratis

Extras din document

Communication I course

Year 1, term 1, week 4,

International Communication Management,

2012-2013

Reminder of the Communication Process

The functions of communication

The functions of communication presented by Thunberg in his ‘Spiral of Interaction Model’ are:

The expressive function: individuals express themselves effectively in order to create an identity for themselves (and their group)

The social function: by communicating together, people develop a sense of community

The information function: through communication, individuals can share information and thereby increase their knowledge

The control activation function: communication leads to joint action, modifying the enviroment and improving the situation of individuals and their groups

General systems theory

The basic idea of general systems theory is that the whole equals more than the sum of its parts (also know as the synergistic effect)

General systems theory applied to communication

You cannot not communicate

Communication occurs at two levels: content and relationship

Communication is dynamic in nature

Communication transactions are between either equals or non-equals

Campaigns provide ideal solutions for the study of human communication theory

Characteristics of campaigns:

A campaign is purposive, i.e. specific results are intended

A campaign is aimed at a large audience

A campaign occurs during a given time period, ranging from a few weeks to many years

A campaign involves an organized set of communication activities. At a minimum this involves message producation and distribution.

(Study chapter eleven of Using Communication Theory)

Factors contributing to campaign success (I)

The role of the mass media. The mass media are important for creating awareness and stimulating others to participate in the campaign process; more ambitious effects such as behavioural changes are unlikely.

The role of interpersonal communication. Interpersonal communication through peer groups and social networks is instrumental for behavior change and maintenance of such change.

Characteristics of source or medium. Qualities such as credibility can influence the outcome of a campaign. Both campaign objectives and messages need to be evaluated to make sure they fit habits, audience predispositions and sheer availability of resources.

(Study chapter eleven of Using Communication Theory)

Factors contributing to campaign success (I)

Campaign appeals. Campaigns must be specific rather than general in order to appeal to the values of the individuals.

Delayed benefits must be related to immediate ones.

Timeliness, compatibility, and accessibility. Communication messages must be timely and culturally acceptable, and the channels over which they are transmitted must be available to the audience.

((Study chapter eleven of Using Communication Theory)

Conținut arhivă zip

  • Introducere in Comunicare
    • curs introducere in comunicare (1).pptx
    • curs introducere in comunicare (2).pptx
    • curs introducere in comunicare (3).pptx
    • curs introducere in comunicare (4).pptx
    • curs introducere in comunicare (5).pptx
    • curs introducere in comunicare (6).pptx
    • curs introducere in comunicare (7).pptx

Alții au mai descărcat și

Climatul de Muncă și Conflictele

Obiective: - Definirea şi analiza conceptului de conflict; - Cunoaşterea principalelor tipuri de conflict şi a surselor de conflict; -...

Comunicarea Umana

comunico-are: a fi în legătură cu proces dinamic si complex un proces complex de punere a indivizilor în interacţiune psiho-socială, ceea ce le...

Comunicare și Negociere în Afaceri

CAP. 1. Comunicarea umană: trecut, prezent şi viitor 1.1. Scurt istoric al comunicării umane -Se presupune că cea mai veche reclamă scrisă...

Comunicarea Instituțională - Despre Promovarea Imaginii Instituției Publice

Abstract: Comunicarea instituţională este cea care trebuie să gestioneze imaginea unei instituţii publice, deci să răspundă în faţa marelui public...

Comunicare Internă

Cadru general În 1985, cu ocazia unei festivităţi consacrate împlinirii a 60 de ani de învăţământ universitar în domeniul relaţiilor publice în...

Construcția Mesajului Publicitar

(I) Mesajul publicitar şi societatea suprasaturată informaţional. Chiar dacă firmele alocă bugete substanţiale pentru crearea şi producerea de...

Sisteme de Comunicatie Alcatel 1000 S12

1.Introducere Sistema de comunicatie Alcatel 1000 S12 Alcatel 1000 System 12 reprezinta o centrala telefonica total digitala si dirijarea...

Tehnici de Comunicare și Negociere în Afaceri

TEHNICI DE COMUNICARE Scopul acestui curs este de a realiza o îmbunătăţire a capacităţii de comunicare şi negociere în diferite situaţii, simţul...

Ai nevoie de altceva?