Extras din curs
- Business Correspondence
- Communication – definition, functions, types of communication; paralanguage, body language
- Communication Styles: Agressive, Passive, Passive
Agressive and Assertive Communication
- Communication models
- Communication – an important tool of the modern manager
1st Semester
Managerial Communication
- Intercultural communication
- Team building skills
- Conflict management and conflict resolution
- Leadership development
- Communication Enhancement technological development, Powerpoint presentations
2nd Semester
Marketing and Advertising Communication
- Integrated Marketing Communication (IMC)
- Consumer Behavior
- Persuasion in Marketing
- Public Relations
- Sales Promotion and Management
- Advertising Management
Course Objectives
1. Define the term communication.
2. Explain the different types of communication: verbal and nonverbal communication; formal – informal communication.
3. Explain in detail the category of nonverbal communication with its subcategories.
4. Present and explain the term paralanguage.
5. Offer details about formal and informal communication.
6. Communication styles: passive; aggressive, passive-aggressive and assertive.
Communication - definition
- Communication is a process that involves exchange of information, thoughts, ideas and emotions.
- Communication involves the sender and the receiver of the message.
- Depending on the channel and style of communication, there can be various types of communication.
Communication refers to the process of human beings responding to the ( ) symbolic behavior of other persons.
Types of Communication Based on Communication Channels
Verbal Communication
- Written
- Via snail mail
- Via e-mail
Oral – spoken words in the communication process.
- face-to face
- conversations
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