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Lecture 1
Activity 1: Discussion on the E – SOFTPROD case
Description:
E – SOFTPROD - American company
- develops software for other companies (American & foreign companies; inside & outside the States)
- employs offshore teams of engineers in two development centres located in Bangalore and Mangalore (India)
Possible problems
A. areas where problems may occur
outside the company – existing/potential clients
inside the company – headquarters - branches
B. what problems?
- misunderstanding
- delay of work
- mistrust
What can the project manager do?
A. Potential clients: reassurance
- the company can successfully manage and monitor its remote teams
- the international team can meet deadlines as established to build trust
How?
- regular, formal communication with customers - daily/ weekly reports
B. within the company:
Communication
Face-to face communication (when the teams are forming)
- an India-based project manager - to US (customer's location)
- an US-based project manager - to India (discussions with the staff)
- to establish rapport that bridges time and space
other forms of communication
Economic advantages
Additional efforts - achieving successful intercultural communication
Intercultural communication - the process of sending and receiving messages between people with different cultural background
People coming into contact with people from other culture
Favourable conditions
- Fast means of transportation
- The internet
- The international labour force is more mobile
- Business people – active globally
- The workforce is becoming more diverse
Opportunities in a global market place
Managers/ business people
- new customers
- new resources
- new labour sources
Employees - new work opportunities
Multicultural workforce
Advantages of using diverse workforce:
- a broader range of ideas/viewpoints
- help companies to diverse markets
- enable companies to tap into a large pool of talents
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Conținut arhivă zip
- Cross-Cultural Communication
- Lecture 1_Introd to intercult comm.doc
- Lecture 2_Patterns of culture.doc
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