Cuprins
- 1. On Communication .
- 2. Individual/Nationality (Stereotypes) .
- 3. Democracy .
- 3.1. Constitutionalism and Independent Judiciary .
- 3.2. The Rule of Law and the Legislative Power .
- 3.3 Education and Democracy .
- 4. The European Union .
- 5. Issues Concerning Economics .
- 5.1. Overview .
- 5.2. Goods & Production / Buyers& Sellers .
- 5.3. The Business Firm & Consumer Behaviour .
- 5.4. Economic Decisions .
- 6. The Financial Sector .
- 7. Types of Business Documents .
- 7.1. Business Plans and Technical Specifications .
- 8. Marketing Campaigns .
- 8.1. Case Study I .
- 8.2. Case Study II .
- 8.3. Case Study III .
- 9. The Management Consultancy Report .
- 10. Style in Business Correspondence .
- Appendix
- I. Selection of Who’s Who Related to Economics .
- II. Selected Glossary of Microeconomic Terms .
- III. Adjective Intensifiers .
- IV. Food Phrases .
- Bibliography .
Extras din curs
Nota:
Materialul prezent a fost conceput în primul rând ca un
suport de studiu individual pentru studentii anului II la
specializarile Facultatii de Stiinte Economice din cadrul
Universitatii „Alma- Mater” din Sibiu.
Materialul are în vedere familiarizarea studentilor cu
notiuni si informatii din domeniul afacerilor pentru a-si
perfectiona competentele de comunicare în domeniul
activitatilor economice.
Mentionam ca prezentul material reprezinta o
sinteza
a temelor ce vor fi tratate pe larg la cursuri si
seminarii.
Consideram ca materialul de fata ofera o sansa în plus
pentru îmbogatirea cunostintelor de limba engleza în
domeniul comunicarii în afaceri.
Conf. univ. dr. Ana-Maria Iuga
1.On Communication
It is difficult to come to an understanding unless
one has a grasp of the full complexity of language,
and hence of language learning. Language is
multifaceted to the extent that human activity is
various. There is an enormous variety of walks of
life/occupations/lifestyles, each of which has its own
language and cultural setting. We may divide the
walks of life/occupations/lifestyles into two
categories: those that are common to everybody and
those that are concerned with specialized topics
familiar only to a few.
Obviously, those walks of
life/occupations/lifestyles that are common to many
people are concerned with everyday existence.
Examples of these universal topics are socializing,
shopping, travelling, eating out, telephoning friends,
greetings and introductions, and reading newspapers.
So, when one learns a language, one must be exposed
to linguistic items relating to these universal topics.
Yet in addition to such topics, there is an
enormous range of specialized topics that are of
significant importance only to sections of the
population. Examples of these are as follows: sports,
hobbies and interests, business, banking and finance,
medicine, academics, literary criticism, travel and
tourism, biology, chemistry, physics, agriculture and
law or military matters. The list is endless. The extent
to which an individual will need language pertaining
to any of these specific topics depends upon how
important the topic is to him in his everyday life. If
the topic is not at all important for him, there is no
need for him to know any of the linguistic items
pertaining to it. At the other end of the scale, when
we reach the stage at which any topic constitutes an
individual's profession, it becomes crucial that he
have a mastery of the specialized language pertaining
to it.
Each topic will contain certain tasks, specific to
it, which an individual will need to accomplish and
which require him to use language. Here are some
examples taken from different fields:
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