Marketing Communications

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Aceasta fituica rezuma Marketing Communications.
Mai jos poate fi vizualizat un extras din document (aprox. 2 pagini).

Arhiva contine 1 fisier doc de 1 pagini .

Iti recomandam sa te uiti bine pe extras si pe imaginile oferite iar daca este ceea ce-ti trebuie pentru documentarea ta, o poti descarca. Ai nevoie de doar 1 puncte.

Domeniu: Marketing

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The Marketing Communication Process is the way in which a sender encodes a marketing idea and conveys it through message and medium so receivers can decode and understand.

The problem with communication is that people interpret wrong the message.

Communication objectives:

- need recognition

- build awareness

- reinforce decision

- brand reminder

- stimulate action -> true test of the marketing 1984 Joe Green

- value persuasion

Marketing Communication Tools:

- Word of mouth

- PR

- Personal Selling

- Sales Promotion

- Advertising

- Direct Marketing (Targeted marketing)

Fisiere in arhiva (1):

  • Marketing Communications.doc