Nivea

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Publicat de: Emanoil Luca Ene
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Extras din proiect

The main parts:

The history of NIVEA

The most important lines of products

- NIVEA face care

- NIVEA for men

- NIVEA soft

- NIVEA body care

- NIVEA creme

History

The begining

The NIVEA Story begins with the ground-breaking discovery of Eucerit, the first water-in-oil emulsifier. This made it possible to create for the first time a stable emulsion of this type. In 1911 Beiersdorf's owner Oskar Troplowitz initiated development of a skin cream based on such an emulsion in close cooperation with chemist Isaac Lifschütz and dermatologist Paul Unna. In December of that year the world's first long-lasting skin cream came onto the market. Troplowitz named it NIVEA, from the Latin word "nivius" meaning "snow-white".

By this time NIVEA has became a familiar product in many countries around the world, and was fast becoming an umbrella brand for a wide range of skin care products.

Today the NIVEA brand encompasses facial care, hair care, shaving, bathing/shower, body care, baby care and sun care products. Sold in some 150 countries, NIVEA products are trusted around the world. In fact, in many countries consumers are convinced that NIVEA is a local brand! Beiersdorf regards this slight confusion as a great compliment. Throughout the twist and turns of almost a century of change, one thing has remained the same - NIVEA means gentle care. Beiersdorf's dermatological expertise enables it to offer consistent, high quality at a reasonable price, to take good care of you. The blue tin of NIVEA Creme is timeless. Always in harmony with consumers' needs and wishes, NIVEA's total body care will be as appreciated tomorrow as that first NIVEA creme was back in 1911.

Everything NIVEA makes is based on the way skin naturally works. That's why NIVEA formulations can boost your skin's own healthiest functions - and use ingredients that occur naturally in your own skin.

Daily cleanising

Freshen and refine pores without the drying effects of alcohol

Removes all traces of cleanser residue and prepares skin for a moisturizer

Contains Pro-vitamin B5 and natural moisturizers to leave your complexion soft, smooth and refreshed

Make-up remover

Uses Pro-Vitamin B5 to care for the delicate eye area.

Specially formulated gel-cream removes the most stubborn long-lasting eye make-up instantly.

Non-oily formula leaves no residue - new eye make-up can be applied immediately.

Also removes long wearing face make-up and lipstick.

Hypoallergenic, opthalmologist tested and fragrance free, safe for sensitive skin and contact wearers.

Active moisture care

Let summer kiss your face every day of the year with NIVEA VISAGE Sun-Kissed Facial Moisturizer!The unique formula of this daily moisturizer both hydrates intensively and gradually builds up a naturally sun-kissed, even skin-tone to last throughout the year.This SPF 4 facial moisturizer will: Build a natural, healthy glow in 5 days Provide lasting moisture Contains Jojoba, Vitamin E and a soft gradual tanner

Advanced repair care

NIVEA VISAGE Q10 Advanced Wrinkle Reducer now contains Q10 Energy Complex to visibly reduce the appearance of wrinkles and help prevent new wrinkles. The new Q10 Energy Complex, with Coenzyme Q10, contains an enhanced combination of your skin's own anti-wrinkle ingredients. It is specially formulated to improve your skin's ability to fight NEW and EXISTING wrinkles.Within 4 weeks the appearance of lines and wrinkles is visibly reduced.**Actual results may vary.

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