Report on Simcor Grup

1. Research in PR

A. Analysis of the situation:

Issues management: we make inquiries into how other organizations have handle situations, we use benchmarking

Risk Management: our product may not reach the consumer the way we intend in terms of quantity and quality, as a target public has not been yet delineated

Crisis Management: small amount of data regarding the behavior of consumer decision are available and the expectancy of the audience in relation to the product is not really known

B. Analysis of the organization:

ASPECTS:

a) Internal Environment:

1. performance: we are aware of the fact that we offer high quality products and we are satisfied with the services and products we offer, but we are also aware of the fact that we have to know exactly who the consumer we have to reach at is; we have to identify the decisional chain - who is/are the person/people that decide(s) what type/brand of brick will be bought (for that particular company/family etc); to know and understand the consumer’s perception in relation with the use of Porotherm Brick as building material.

2. Niche: we follow the needs of the consumers in the construction field and try to identify their needs and expectations regarding Porotherm Brick and its usage. Up to now, the company has been successful, because it has constantly met the needs of customers and adapts to its customers wants.

3. Structure: PR specialists in the Romanian area of development of the company are all the support they need to make the products viable and create new channels of communication with the customers through original and inventive strategies.

4. Internal impediments: we might not dispose of too much capital or time in solving the situation, due to the permanently growing market and the many competitors.

b) Public Perception:

1. visibility: SIMCOR GRUP, the producer of Porotherm Brick is one of the largest companies that produce building materials in Eastern Europe and the ongoing increase in number of consumers of its products/services has made it gain economic growth in a very short period of time.

2. reputation: research reveals that our reputation is rather good; as little complains have been issued from the customers’ part.

c) External Environment:

1.supporters: companies in the construction area; constructors, designers, building engineers and many other citizens that builds a house etc.

2.competitors: among the companies that produce building materials, some real competitors of our company are Enterprise Investors, which has recently bought SIMCOR’s main competitor, Macon Deva; some foreign investors, such as the German producer Xella.

3.opponents: the construction timber industry, which gains space among today’s buyer.

C. Analysis of the publics

a. OUR PUBLICS:

 customers: constructors, building engineers, designers, companies/families that build something etc.