Marketing în travel and tourism

INTRODUCTION

Travel and tourism sector play very important role in the nation. It is required to provide better growth opportunities to this sector so that it can more improve. Travel and tourism sectors help the government to generate more revenue. This is the one sector that help to generate more revenue to the government. Management of travel and tourism sector is related to the planning and organising. It is one of the fastest growing sector in the nation. This sector provides many growth opportunities to the individual of the nation as generate employment. There are opportunities to the individual to work as agent. It will help to improve the knowledge as well as employment. Travel and tourism sector focuses to provide better services to tourist who are coming to their nation for visiting different destination. The government of the country provides many amenities and facility to the sector so that it can be developed and to provide better services to the tourist who are coming from different places (Qu and Lee, 2011).

TASK 1

1.1 The concept of marketing for travel and tourism sector

Thomas cook is a organisation that is providing their services in tour and travel sector. This organisation is providing better services in tour and travel sector to their tourist. It is providing different packages to their tourist so that they can provide better satisfaction to the tourist. The marketing of tour and travel sector is very important because it helps to enhance the number of tourist in the nation. It helps to provide knowledge regarding the offers and different packages so that number of tourist can be attracted.

For the marketing of new cultural package, it is required for Thomas cook to offer the benefits with the package so that more and more tourist can be attracted toward it. The price of the package must be lower as comparison to the competitor prices so that more people can attract toward the organisation (Vanhove, 2011).

It is required for the Thomas cook to consider following components in marketing as:

1) Needs and wants-

It is required for the company to focus on the needs and wants of the tourist so that they can provide better services to their customer. When an organisation focus on the needs and wants then it helps the organisation to achieve the goal and objective of the organisation.

2) Satisfaction and quality-

It is required for the organisation to focus on the satisfaction level of the tourist. It is also very important for the organisation to provide qualitative services to their customer because it helps to provide better satisfaction to the customer. When an organisation is able to provide better services to their customer then the customer linked with the organisation for the long run.

3) Product-

It is required for the organisation to provide product that can fulfil the needs of the customer. The product must have the features that can support the demands of the customer. The product must be qualitative that can satisfy the needs and wants of the tourist (Uriely, 2010).

4) Exchange, transaction, relationship-

The facility to the exchange must be provide at the destination so that if tourist need to exchange the currency than they can do it in easy manner. The transaction that happened with the customer must be secure and understandable. It is required to establish relationship with the customer so that they can attract for long time.

5) Market-

It is required for the company to check the market conditions and trends so that according to the present situation they can provide their services to the customer and achieve the satisfaction of the customer toward the organisation (Peeters and Dubois, 2010).