Dezvoltarea Produsului - Stropitoare

1. NEVOIA PE CARE O SATISFACE PRODUSUL

1.1 Formularea nevoii

Nevoia de a asigura diferitelor plante necesarul lor de apa.

1.2. Studiul pietii

1.2.1. Segmentul de piaţă

Segmentul de piaţă caruia i se adreseaza produsul are urmatoarele caracteristici:

a. Vârstă: > 30 ani;

b. Mărimea familiei: > 3;

c. Mărimea locuinţei: mica;

d. Amplasare locuinţă: bloc;

e. Ocupaţie / Profesie: casnic, pensionar;

f. Venit: < 2000 lei;

1.2.2. Standarde, invenţii şi patente

o Brevete

Tab 1.2.2.1

Datele corespunzătoare Brevetului cu numărul 08/858276

Număr cerere de brevet: 08/858276

Data de publicare: 06/29/1999

Clasificare internationala: A01G25/14; A01G25/00; A01G25/14

Titlul: Watering can

Inventator: Kreizel, James (Hewlett, NY)

Rezumat: A watering can having ergonomic design features to support a wrist or an arm of a user while pouring water therefrom. The watering can comprises a reservoir defining an enclosure to contain a fluid therein, the reservoir including a closed bottom, an open top, and an opening on a forward facing side; a spout extending from the forward facing side which is in fluid communication with the reservoir and positioned to enclose the opening; a handle having an upper end extending from the open top and a lower end which extends from the closed bottom on a rearward facing side of the reservoir; and an extension member which projects rearward from the lower end of the handle to provide support to a wrist or an arm of a user.

Tab 1.2.2.2

Datele corespunzătoare Brevetului cu numărul 05/120958

Număr cerere de brevet: 05/120958

Data de publicare: 03/14/1972

Clasificare internationala: A01G25/14; A01G25/00; A01G25/14

Titlul: WATERING CAN

Inventator: Mr. Gardener Enterprises Ltd. (Wilmington, DE)

Rezumat: A watering can comprising of body with two spouts, one open spout and one spout with a rosette spray head; a circular handle connecting both spouts and the lower portion of both sides of the body, the handle having a hollow section connecting the open spout with an opening in the top of the handle and means for closing the hollow connection; a mounted stirring/measuring rod; and optionally a siphon drain in the rosette spray head; provides an improved garden implement for spraying and watering which permits (a) measured mixing, in the can, of additional materials including solids, powders and other liquids; (b) solid stream or spray application of the cans contents; and optionally; (c) a no-drip rosette spray head which has a materially improved resistance to rusting in the lower section of the head caused by pooling of the spray liquid after use and the loss thereof.

Tab 1.2.2.3

Datele corespunzătoare Brevetului cu numărul 06/181605

Număr cerere de brevet: 06/181605

Data de publicare: 07/12/1983

Clasificare internationala: A01G25/14; A01G25/00; B67D3/00

Titlul: Watering can

Inventator: Swett, James B. (Altamonte Springs, FL)

Arnold, Ann A. (Atlanta, GA)

Rezumat: A watering can having a multiplicity of fluid dispensing means including a spout and a remote flexible conduit which, when not in use, is fixedly stored in appropriately recessed areas of the handle and cover of the can