Lexical creativity
- Visual metaphor: World Wildlife Fund (2010) Type of text: advertising, a print ad Sender: WWF (World Wildlife Fund) (inscribed in the top right corner) (our pragmatic knowledge tells us that this organization is in charge of wild animals) Mode of transmission of the message: visual (dominant) + text Visual representation: figurative/ metaphoric Visual personification: the zebra takes the form of a hand, the thumb being its ear and the fingers being its mouth and nose. Message: By...
Domeniu: Engleza