Extras din seminar
- Visual metaphor: World Wildlife Fund (2010)
Type of text: advertising, a print ad
Sender: WWF (World Wildlife Fund) (inscribed in the top right corner)
(our pragmatic knowledge tells us that this organization is in charge of wild animals)
Mode of transmission of the message: visual (dominant) + text
Visual representation: figurative/ metaphoric
Visual personification: the zebra takes the form of a hand, the thumb being its ear and the fingers being its mouth and nose.
Message: By representing the zebra as a hand, the WWF’ message is that everyone could give a hand, everyone could help the endangered species.
The text: supports the message of the visual, the connotative meaning of the word hand from the text supports the denotative meaning of the hand in the visual.
Type of text: advertising, a print ad
Sender: Coca- Cola (inscribed in the bottom right corner)
Mode of transmission of the message: visual (dominant) + text
Purpose of visual: to show the product
Message: By buying Coca-Cola, you get the real thing.
The text: Suggests that no one can beat Coca-Cola. Coca-Cola is the original and is the only real thing on the market. It’s not a substitute for any other cola drink and is a leader in the beverage industry.
Visual representation: the ice is glittering and it’s melted on the bottle to show that it can refresh the person who drinks it.
Bibliografie
- Vizental, Adriana. Interpreting Texts. An Introduction to Linguistic Analysis. Part 2. Text and message. Special effects and manipulating meaning. Editura Universității ,,Aurel Vlaicu”, 2017
- Vizental, Adriana. Interpreting texts. An Introduction to Linguistic Analysis. Part 4. Annexes to Interpreting texts. Editura Universității ,,Aurel Vlaicu”, 2017
- Vizental, Adriana. Interpreting Texts. An Introduction to Linguistic Analysis. Part 3. Language in use. Editura Universității ,,Aurel Vlaicu”, 2017
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